Excellence, the World's No. 1 Hair Color, introduces a new line of exclusive fashion hair color inspired by Parisian glamor. L'Oreal Paris Excellence Fashion permanent hair color in fashionable tones is specifically developed for dark hair and provides powerful color with stunning gloss. It contains a protective pre-color serum that seals and protects your hair from harm, as well as a conditioning balm that gives your hair a silky soft touch. Hair appears to be stronger and more nourished.