A new generation of non-ammonia hair colorants with a Brazillian shine treatment, L'Oreal Paris Casting Creme Gloss delivers hair four times as shiny. It provides color that is clearly sparkling and lasts for up to 28 shampoos. The crème formula's proprietary conditioning compound enriches it and helps shield the hair fiber from the inside out. The conditioner, enhanced with royal jelly, gives hair a satin-soft, glossy luster, powerful nutrition, and a regenerated appearance.