This is Maybelline New York Color Sensational Creamy Matte Lipstick - 691 Rich Ruby Provided by Womancart Online Store. Maybelline Color Sensational Creamy Matte lipsticks are here to give you the best of both worlds with its matte + moisturizing formula. These non-drying and highly pigmented lipsticks come in 44 shades of reds, pinks and nudes to switch up your makeup game. Infused with Shea Butter, the Maybelline Color Sensational Creamy Matte lipsticks give you a matte and moisturized look that stays put for up to 12 hours.