Maybelline Baby Lips Lip Balm is the ultimate lip care solution for baby soft lips, providing 8-hour moisture and nourishment. Begin applying your lip colour in the centre of your upper lip. Work from the centre of your lip outward, following the shape of your mouth. Then run your finger across the entire bottom lip. It is the ideal conditioning treatment for lips that are baby soft and appear healthier. There are numerous colours to choose from.