Introducing the new Lakmé forever matte lip color range - available in 20 exciting shades designed by experts, this lip color has an intense matte payoff that lasts long and looks freshly applied for up to 16 hrs. These deeply pigmented shades provide your lips with long lasting colors that just don’t budge whilst the color payoff is intense the texture is lightweight and very comfortable on the lips easy to apply, it glides on effortlessly and stays forever fresh try the liquid mattes in 20 vibrant shades and get bold lips that look freshly applied through the day it comes with a specially designed wand to make the application precise and effortless and give you the best payoff possible how to use: 1. Start by defining your cupid's bow to get perfectly designed lips. Then, move to the outer edges and get an intense look in one swipe. 2. Get the intense matte payoff that looks fresh for up to 16 hours we recommend that you try some of our exciting shades: Red velvet, crimson rode, coral candy, nude dream, pink peach, pink glam, nude pink, purple pout, wine touch enjoy the new Lakmé forever matte lip color range.