Sick of your hair looking lifeless, dull, and dry? It's time to give your hair a serious moisture boost. Try the brand-new L'Oreal Paris Hyaluron Moisture shampoo, which effortlessly re-plumps hair and offers hydration that lasts all day. With only one application, this 72-hour moisture-plumping shampoo gives you lustrous, vibrant hair. The key component of hair hydration products is hyaluronic acid, which holds 1000 times its weight in water and is necessary to keep your scalp and hair strands' natural moisture barrier intact. This strong moisturizing active weightlessly coats hair to help it seem dramatically plumped, bouncy, and shining while keeping it feeling moisturized for up to 72 hours. Now, use hyaluronic acid to incorporate the science of skincare into your hair care regimen.