Pure water is as mild on the eyes as Johnson's Baby shampoo. a pump included for ease of use It cleanses hair gently and is kind to the eyes. Just Giggles. No more crying. It is hypoallergenic and pH-balanced. Doctors' recommendations. No dye, no formaldehyde, and no parabens. Every Johnson's product successfully completes a five-level safety assurance process that verifies the safety of each constituent.