With the new Elle 18 liquid lip color, say no more touch-ups. Its color lock formula extends its wear far beyond that of regular lipsticks. Consequently, you may now go about your day without worrying about your lip color fading. The Elle 18 liquid lip color has an incredibly light texture that leaves you with a gorgeous matte finish. The rich matte color glams up your appearance while the lightweight matte formula leaves your lips feeling smooth and pleasant. You won't have to worry about touch-ups throughout the day thanks to its long-lasting one-stroke payoff that doesn't weigh your lips down.