The striking Matte texture is what makes it endure so long. You can choose from 30 colorful and entertaining tones to fit any mood and style. Choose your pout's color by browsing Elle 18 Color Pops Matte Lip Color's extensive selection! Purchase Now! Among the salient characteristics are: High-performance lip color that smoothes and softens your lips throughout the day smooth matte finish and a color-fixing recipe It is available in thirty hues and excellent color retention.