You don't have a dull personality, so why should your mascara? Go from everyday natural to extreme drama with one sweep. Its conditioning formula coats each lash with a deep black colour as well as a lot of love. Zoom during the day, whoosh at night, and magic all the time. No parabens. There will be no mineral oils. There are no formaldehydes. There is only zoom and whoosh. It was created in Italy.