With the goodness of coconut and the magic of Ayurveda, they have created a curl-loving range to celebrate your curls. The Coco Soul Curl Cult Hydrating Shampoo from the Curl Cult range is formulated using selected Ayurvedic herbs, flaxseeds, and 100% cold-pressed virgin coconut oil that define your glorious curls to perfection, leaving them soft, manageable, and hydrated.