Coco Soul Shampoo is powered with 100% Organic Virgin King Coconut Oil, Kikirindiya, Godapara and 4 other ayurvedic herbs. Virgin King Coconut oil penetrates 90% into hair strands and repairs damaged hair by reversing upto 50% of internal structural damage. Lauric Acid present in coconut oil binds the protein in hair & scalp, and helps protect both the roots and strands of hair from breakage. Kikirindiya boosts blood circulation in the scalp an is effective in stopping hair loss. Godapara soothes itchy sclp and has anti-dandruff properties. This product is free from Sulphates, Parabens, Mineral Oil, Silicones, Phthalates, Formaldehyde, DEA, Propylene Glycol, Petrolatum etc.